This edited volume presents new approaches to better understand how knowledge is presented verbally and visually in children’s and young adult nonfiction picturebooks. Nonfiction for children and young adults has existed alongside fiction ever since the very first texts for children appeared. However, in the field of children’s literature, there are few critical, theoretical and analytical …
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …